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Whether your holiday season lived up to your expectations or not, January marks the beginning of a new year and introduces a fresh month with a host of intelligent seasonal purchases. Indeed, the early days of January present an opportune time for shopping, thanks to the abundance of New Year sales. According to our survey, a substantial 59% of shoppers plan to take advantage of these sales, armed with gift cards and store credits accumulated through returns.

For those whose New Year’s resolutions involve fiscal prudence, we’ve harnessed our internal discount data to discern the average discounts shoppers can anticipate across popular categories. Here, we pinpoint the best categories to explore this month.

Regardless of your January shopping list, whether it’s a necessity or a desire, there are sales to peruse and astute purchases to make. Before embarking on your shopping spree, it’s advisable to activate cashback offers for the stores on your radar, allowing you to recoup a percentage of your expenditures.

1. Health/Fitness Products — Average Discount: 31% January emerges as a prime time for purchasing health and fitness products. Recognizing that consumers are initiating a new year of fitness goals, retailers vie for your business. Explore sales from reputable brands like Fitbit and major retailers, such as Amazon, offering smartwatches and fitness trackers. Additionally, sporting goods stores like Academy Sports + Outdoors and Dick’s Sporting Goods provide enticing deals on at-home gym essentials, including dumbbells, mats, and resistance bands. For those committed to establishing a home gym, discounts on larger equipment from brands like Bowflex and Peloton are also available.
2. Computers — Average Discount: 26% Surprisingly, our data identifies January as a strategic window for purchasing computers. This phenomenon is attributed to electronics retailers having leftover inventory after the Black Friday and holiday season rush. The next significant opportunity to save on computers will arise in July and late summer during events like Prime Day and back-to-school sales.

Here’s where to shop:

• Best Buy: Check for New Year’s Day weekend deals, as well as early-January deals.
• HP: The Red Tag Sale offers savings early in the year (up to 80% off, if you’re flexible on the machine and specs).
• Lenovo: Check for New Year sales during the Jan. 1 holiday weekend and at the start of January.
• Dell: Dell is running a New Year sale through Jan. 1, and we expect deals in the days immediately following as well. Dell Promo Codes to help you save big